Partners Lounge

Bendigo Tourism

Bendigo Tourism in partnership with the City of Greater Bendigo is the peak destination marketing body. The key role of Bendigo Tourism is to attract visitors from outside the region through major events, business events (conferences) or short break holidays.

Bendigo Tourism also aims to develop and strengthen the tourism industry to enable it to compete in the marketplace and deliver quality services to visitors and the community.

Our Vision

Bendigo Tourism’s vision is: ‘To establish Greater Bendigo as Australia’s leading regional heritage destination that practices environmentally and socially sustainable tourism’

The major goals of Bendigo Tourism are:

• Increase visitation, length of stay and tourism yield
• Develop Bendigo Tourism as an effective marketing organisation
• Encourage the Industry to assume greater responsibility for leadership
• Maximise Greater Bendigo as a quality destination involving a welcoming community that enriches the visitor experience
• Build key relationships/partnerships with major State, Regional, Industry, marketing, business and media stakeholders
• Build and maximise Business Events and Major Events as key attractors for Greater Bendigo.

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